COUNTER PROPAG&A was set up in Dublin in 2004 as a unique stencil art, hand cut & hand printed t-shirt and hood collection. It began selling in fashion markets like Cows Lane and music festivals like Electric Picnic and Oxegen and then many independent shops around Ireland. It was stocked in BT2 and Arnotts for several years until it opened its own shops in Dublin city.
Counter Propaganda has presented its clothing collections at International fashion shows in London and Barcelona and was sold into UK, Italy, Spain, Germany, Portugal, Romania, Russia, Belgium and Japan. With the onset of a global recession looming in 2008 the first Counter Propaganda Pop up shop was opened on Wicklow Street in Dublin over the Christmas period and the change from selling primarily wholesale to mostly retail then began.
Stephens Green Store 2009
In June 2009 Counter Propaganda’s shop in Stephens Green in Dublin was opened. Two pop up shops were then opened in the Blanchardstown and Liffey Valley shopping centres adding to Counter Propaganda’s retail experience. In Spring 2011 Counter Propaganda began stocking other young labels like MOD, Duck and Cover and Bench to give the shops a more complete offering.
Liffey Street Store
In October 2011 Counter Propaganda’s second city centre location opened on Liffey Street in Dublin. Also in October 2011 Counter Propaganda new website was launched shipping across Ireland, The UK, The US and Europe.
COUNTER PROPAG&A – The Clothing Label
Described by the Fashion Editor of The Sunday Independent as “The most exciting brand to come out of Ireland in the last decade”, COUNTER PROPAG&A is an alternative mainstream mens clothing label that sits comfortably between streetwear and casual fashion. The epicentre of the CRPR brand is the graphic stories, slogans and collages that decorate the clothing, mostly on the t-shirts but also pasted and painted around the shops themselves that illustrate the mood and ideas of COUNTER PROPAG&A.
These visuals frequently represent neither left or right wing positions, not positive or negative outlooks, but mostly that ambiguous grey area in between where life actually happens. Propaganda by definition is information deliberately spread to help, but more often to harm, control or influence others, COUNTER PROPAG&A sees this used with mostly negative effects in advertising, big business, trade unions, governments, media, education, basically anywhere and everywhere people communicate.